At the heart of Mihano Momosa lies a tender story of love and a deep appreciation for the art of expression. Mihailo Anusic, the brand’s creative director, was not just a boy with a penchant for style but a budding visionary fascinated by the narrative power of clothing. To him, fashion was not merely a matter of aesthetics, but a unique language capable of expressing the spectrum of human emotions, love being its central theme. Inspired by the myriad forms and nuances of love, Mihailo embarked on a journey to create a brand that eloquently translates this universal sentiment into a wearable art form. Read on as we delve into the philosophy that continues to infuse each collection, and the ways in which Mihano Momosa, under Mihailo’s creative guidance, empowers women to find their unique voice.
At the heart of Mihano Momosa’s ethos is a dedication to empowering women, providing them with garments that allow them to express their true selves. With designs that are bold yet feminine, the brand enables women to celebrate themselves and their womanhood in all its complexity. “Whenever I design a piece,” said Anusic, “I aspire to provide women with a possibility to celebrate themselves, without a need to deny any aspect of their complex personalities.”
This celebration of femininity was largely influenced by a deeply personal relationship with Mihailo’s late mother, Olivera. Serving as the archetype of womanhood, Olivera’s teachings about feminine energy and its importance left an indelible mark on the designer’s approach. This deeply personal experience has seeped into the brand’s ethos, creating a lasting legacy of love and appreciation for womanhood.
The Ad Infinitum 2023 bridal collection from Mihano Momosa is a tribute to modern love and the enduring nature of commitment. The collection seeks to understand the dynamics of contemporary relationships and how societal changes have influenced our perception of love. “I wanted to investigate how the modern world, technology included, affects our perception of love and our relationship to ourselves and to others.” shares Anusic, “I came to the conclusion that finding and keeping love is as easy and as hard as it always was, basically human nature does not fundamentally change, at least when it comes to love and commitment. So this collection is new in a way but still reflects core human qualities”.
Through this collection, the brand has managed to seamlessly blend contemporary and classic design elements. It serves as a visual exploration of love’s dual nature, capturing its static and dynamic aspects in a way that resonates with the modern woman. Each piece in the collection is a testament to the timeless human qualities of love and commitment, reimagined through the lens of modernity.
On the other hand, the La Luna 2023 collection is a reflection of Mihano Momosa’s endeavor to challenge societal norms and expectations. Inspired by the enigmatic allure of the moon, the collection encourages women to express their true selves, free from societal pressures.
“I wanted to enable women to express themselves regardless of societal pressures and reveal themselves in a way they want – not the society.”
This collection serves as a sartorial rebellion, enabling women to break free from societal constraints and express themselves more freely and authentically. It features versatile pieces that allow women to embrace various moods and aspects of their personalities. The La Luna 2023 collection is a celebration of the human spirit in its various states, reinforcing the brand’s commitment to individuality and personal expression.
In a world rapidly consumed by fast fashion, Mihano Momosa is a refreshing divergence with its unwavering commitment to sustainability, social responsibility, and fair trade. The brand’s small, predominantly female team works closely together, adopting a familial approach to business, which enables them to quickly adapt to modern challenges while maintaining a human touch.
This commitment extends to Mihano Momosa’s approach to production and quality control, an integral factor behind the brand’s international acclaim. By keeping production in-house, the brand retains full control over every step of the process, resulting in garments of superior quality and impeccable craftsmanship.
Creating a Mihano Momosa couture dress is a personalized experience rooted in deep connection. “We know their stories and hopes and dreams, we know what they expect from a specific piece,” Anusic reflected. This intimate relationship results in final garments that perfectly encapsulate the wearer’s individuality.
As Mihailo looks towards the future, his brand, Mihano Momosa, aspires to grow organically, firmly rooted in its foundational values. With a focus on producing essential, environmentally-respectful designs, Mihailo envisions a wealth of possibilities for his brand. He is continually inspired to seek new ways to express his values and experiences through his designs. Mihano Momosa, under Mihailo’s guidance, remains devoted to its celebration of women and femininity, and is determined to leave an enduring, positive imprint on the fashion industry.
To learn more about Mihano Momosa, visit the website here or visit their Instagram here.
