In a bold entrance into the fashion world, Li Mo’s startup brand MO presents its debut collection, “TOMORROW.” This collection stands as a manifesto of MO’s vision: to seamlessly blend the ancient philosophy of Wabi-Sabi with the raw, compelling force of industrial design. MO, under Li Mo’s creative direction, is not just a brand; it’s a new dialect in the language of fashion, speaking to the beauty of imperfection, the elegance of simplicity, and the intrigue of innovation.
At the heart of “TOMORROW” lies a profound respect for the dichotomies that shape our world: the old and the new, the rough and the refined, the simple and the complex. Li Mo articulates this through her innovative use of materials like aluminum wire and faux leather, which introduce a tactile richness to the collection. “By combining Wabi-Sabi elements with industrial construction, I create a harmonious contrast that enriches the visual and emotional narrative of the collection,” Li explains, highlighting her desire to explore and embrace imperfection in her designs.
The collection’s monochromatic palette, dominated by shades of black, serves as a canvas upon which these narratives unfold. Black, a color loaded with cultural and emotional depth, offers Li a means to express elegance, power, and quietude. Drawing inspiration from fashion luminaries such as Ann Demeulemeester and Rick Owens, Li navigates the complexities of black with unparalleled finesse, using it to convey a timeless elegance that transcends trends. “Black for me is always quiet with a sense of elegance… it draws the audience in and encourages them to explore further,” Li states, underscoring the thoughtfulness with which she approaches her design.
Distinguished by its use of 3D custom-made silver trim and aluminum wire, “TOMORROW” ventures into the realm of the futuristic, bridging the gap between traditional craftsmanship and avant-garde aesthetics. These materials are not merely decorative but are central to the narrative Li weaves through her collection. The bespoke silver trim emphasizes individuality and artisanal quality, while the aluminum wire adds a textural contrast that enhances the tactile appeal of the garments. “The decision to utilize custom-made silver trim reinforces the concept of craftsmanship and individuality within the collection,” Li remarks, demonstrating her commitment to innovation and detail.
In marrying the avant-garde with minimalism, Li navigates a delicate balance. The collection is defined by its clean lines and simplified silhouettes, a nod to the minimalist aesthetic that values simplicity and understatement. Yet, within this restrained framework, Li introduces bold, avant-garde elements that captivate and intrigue. The strategic use of materials and color (or the lack thereof) allows these details to take center stage, demonstrating Li’s ability to create pieces that are both understated and daring.
Texture plays a pivotal role in “TOMORROW,” with Li experimenting with the juxtaposition of faux leather and wool to create garments that are as visually engaging as they are to touch. This exploration of texture is not random but a carefully considered decision that enhances the collection’s narrative depth. Through these materials, Li invites wearers to engage with her pieces on a sensory level, further blurring the lines between art and fashion.
The inclusion of the “MO” logo within the designs is a subtle yet powerful branding move that harmonizes with the collection’s minimalist ethos. This integration of branding and design reflects Li’s innovative approach to fashion, where even the smallest details are imbued with meaning and purpose. “Minimalism is just a word I use to identify the style; it should not be a frame or limitation of exploring,” Li asserts, showcasing her commitment to evolving the minimalist aesthetic.
Li’s designs are distinguished by their attention to hidden details and the inclusion of surprising elements that invite personal interaction and interpretation. The “Twitched Top,” for example, features an adjustable wire that allows for a multitude of styling possibilities, embodying Li’s philosophy of versatility and personal expression within fashion design.
With “TOMORROW,” Li Mo does not merely present a collection of garments; she offers a vision of what fashion can be — a medium for exploring the complex interplay of materials, colors, and textures. Her work challenges us to see beyond the surface, to appreciate the beauty in imperfection, and to recognize the potential for innovation in the fusion of seemingly disparate elements.
As Li Mo continues to forge her path in the fashion industry, “TOMORROW” stands as a testament to her unique vision and her ability to inspire through her designs. Her collection is a reminder that in the world of fashion, the most compelling narratives are those that embrace contradiction, celebrate individuality, and invite us to imagine the possibilities of tomorrow. With each piece, Li Mo invites us into her world — a world where tradition meets innovation, simplicity meets complexity, and where the future of fashion is being woven today.
To see more of Li’s work visit her instagram here.
