Lily James

Is fashion school hard? Usually yes: long studio hours, public critique, making and real cost. Here is what students actually do and how to manage it.

Editors’ inboxes are crowded. Here is how to write a fashion press release that gets read, with a simple structure, a template and tips on images and pitching.

Getting into the right boutique can change everything for a young label. Here is how to find stockists, prepare your materials, pitch buyers and agree terms that work for both sides.

Words like “eco-friendly” and “green” now come with legal strings attached in the EU. Here is what greenwashing is, what the new rules say, and what they mean for fashion brands of every size.

From the LVMH Prize to ANDAM, ITS and Hyères, here are the fashion design competitions emerging designers should know about in 2027, with deadlines, eligibility and tips on applying.

Starting a fashion brand in 2027 takes more than a great collection. Here is a practical, step-by-step guide for emerging designers, from defining your concept to finding your first customers.